Our story

Educational Innovation for a Bright Future

Founded in 2010 by Marcel Hasslocher, IBRECON, previously known as IBREAD - Instituto Brasil de EAD, emerged with the mission of revolutionizing the educational sector. Committed to educational excellence and innovation, the company quickly distinguished itself by developing educational programs that meet the dynamic learning needs of students and partners.

IBRECON's trajectory is marked by impressive milestones, such as reaching more than 4000 active students on its courses and generating more than 50 million reais in revenue for partners in the last five years. The expansion of the team to more than 300 specialists and the development of almost 400 educational contents illustrate the company's growth and evolution in response to educational market trends.

In 2023, the company underwent a significant rebranding, changing its name from IBREAD to IBRECON - Brazilian Institute of Education and Knowledge. This change reflects an enhancement and expansion of our mission and services, seeking to encompass a broader range of educational initiatives.

Technological adaptation was a milestone in IBRECON's journey, with the transition from textbooks to interactive video classes, reflecting the commitment to innovative teaching methods. One of the company's coordinators expressed: “The digital transformation at IBRECON has not only expanded our educational reach, but also raised the quality of learning, resulting in greater student satisfaction and success.”

In addition to business success, IBRECON maintains a strong commitment to social responsibility, implementing scholarship programs and inclusion initiatives that democratize access to education. Community impact projects, such as partnerships with schools in needy regions, have consolidated the company's role as an agent of social and educational transformation.

Looking to the future, IBRECON is positioned for even greater growth, aiming to expand its partnerships with higher education institutions, double its course offerings and increase partner revenues by 100% over the next three years. These initiatives reflect the company's strategic vision to remain at the forefront of education, positively influencing the next generation of learners and leaders.

Our mission

Partnership and Excellence: Personalizing Education for Your Success.

In our mission to promote educational excellence, IBRECON is dedicated to establishing strategic partnerships that develop personalized educational programs, meeting the dynamic learning needs and ensuring students' academic and professional success.

Our vision is to position IBRECON at the forefront of education by 2025, using advanced technologies and innovative methodologies to transform teaching into immersive and personalized experiences, positively impacting the success and engagement of students at all educational levels.

Our
Vision

IBRECON: Transforming Education into Immersive Experiences for Student Success.

Our values

IBRECON: Education, Innovation and Responsibility for a Better Future.

Our values are the foundation of all our actions and decisions. They reflect our commitment not only to educational excellence, but also to the positive impact we wish to create in society.